1 Thing to focus on in Web3.

One thing that separates genuinely successful founders from the rest—something we’ve seen across hundreds, if not thousands, of entrepreneurs—is their ability to focus on a contrarian ideology and go all in on it.

What does that mean in practice?

It means they don’t spread their energy across every so-called "best practice" they read in a startup playbook.

Instead, they identify one specific pillar—be it product, culture, psychology, or distribution—that they believe is disproportionately important and double, triple, and quadruple down on it.

Why This Approach Works

This approach consistently outperforms conventional thinking. The reason is simple: success in business comes from creating something new, not copying what already exists.

Most founders fall into the trap of doing what they think they’re "supposed to do"—following the same fundraising strategies, hiring playbooks, and growth tactics everyone else uses. The problem? If you follow the same blueprint as your competitors, you only achieve saturation and dilution.

The founders who truly break out are the ones who develop their own framework. Instead of working harder within the same game, they change the game entirely by focusing on an insight they’ve come to through first-hand experience.

How This Played Out at Arcadia

When I was building Arcadia, I chose to obsess over client experience and psychology. That wasn’t a common focal point in Web3 marketing—most agencies were just focused on reach, impressions, and generic influencer campaigns.

But we went deeper. We studied the exact psychological triggers that made clients feel more confident in our work, optimized our onboarding flow to create immediate buy-in, and structured our marketing strategies to appeal not just to audiences, but to the internal decision-making process of Web3 founders themselves.

Was this a new concept? No. People study psychology all the time. But in Web3 marketing, no one had applied it at the level we did. That’s what gave us an unfair advantage.

The Power of Compounding in Niche Mastery

Here’s what most founders don’t realize: Compounding effort in one area over time has the highest ROI in any business.

When you focus intensely on a unique insight—especially one that others aren’t prioritizing—you don’t just create an edge. You open up multiple new paths that others don’t even know exist.

Think of a video game where the map is hidden, and it only reveals itself as you explore. Now imagine being the first to step into completely uncharted territory. You see the opportunities before anyone else.

You dictate the rules. You refine your strategy while competitors are still figuring out where to even start.

How to Apply This to Your Business

If you want to separate yourself from the pack:

✅ Identify a single area that you believe is disproportionately important to your business.

✅ Go deeper on it than anyone else in your industry.

✅ Leverage your first-mover advantage to iterate, refine, and dominate.

The biggest opportunities aren’t found in the crowded spaces where everyone is competing. They’re in the blind spots that no one else is paying attention to.