200M impressions for a Layer1

Our Layer1 client generated 200M impressions from organic viral marketing.
This would have traditionally cost $1m+ to run, but in Web3, it's 100% organic.

The best marketing is organic marketing, and in Web3, we can reward users for interactions that cascade into hundreds of thousands of engaged users.

A custom viral marketing flywheel can make or break projects.

Marketing determines 95%+ of a project's success.
Here are three things to take into consideration:

1. A custom GTM. A Web3 marketing campaign that properly reflects the value of your ecosystem is CRUCIAL.

Why would you opt for the same old traditional tactics if your project doesn't fall into that category?

Each marketing campaign should lean into the ethos of your ecosystem and leverage your tech, product, or value props.

For example, our client's goal is to "Democratize blockchain access for everyone," so what did they do?

They created a social-fi campaign that rewarded ANYONE with a wallet transaction history.

Why?

Because it adequately reflects their mission and is very viral.

2. Vanity Metrics.

Every product needs to be seen, and the more people who see your product, the more likely they are to interact with it.

Attention is currency, and a campaign should contain as many awareness influencers as possible to create a perception of mass understanding and adoption.

3. Sentiment and narrative.

What do people talk about your project behind closed doors?

The people who control real volume aren't vocal or prominent on socials.

They rely on their information from trusted sources, and our client's projects must be presented to these outlets to maximize effectiveness.

Simply put, a custom GTM and proper marketing are immensely valuable and can make or break your project.