The 4 Keys of Web3 Success.

All successful Web3 companies have these 4 B's.

99% of Web3 companies fail? The question is, why?

💡 We have marketed a combined value of over $10B of brands, guiding them into Web3, and witnessing the journey, we've gained invaluable insights. Let me explain.

Our advice is simple yet crucial: every project should embody the four B's.

Big Backers, Big Vision, Big Ceiling, and Big Marketing

Virtually all our clients who have had successful launches check these four boxes. Let me explain.

1.) Big Backers. In the competitive Web3 market, instant credibility and validity from the Web3 ethos are vital for new products/founders. These are necessary to avoid being outperformed by less competent competitors who have more familiar faces associated with their projects and therefore, are more trusted.

2.) Big Vision. Founders who can adequately articulate (whether from official comms or founder fireside chats) the product's vision and genuinely ignite a passion within a community are unstoppable. We have seen, time and time again, founders with good intentions to revolutionize the space but cannot translate their vision for the product in a way that the Web3 masses can understand as "revolutionary." Think about it. If you are solving a problem for now, you will be gone by tomorrow, especially in Web3, where sentiment is bound to change daily.

3.) Big Ceiling. If you are servicing a very small niche of Web3, then by default your product has limited upside. Inherently, this isn't the issue. The issue remains and lies with founders who cannot extrapolate their product's ramifications in the broader Web3 markets. A perfect example is LayerZero. They are a developer protocol, meaning they will only be built upon by less than 10,000 people; their tech is extremely NICHE. However, their narrative of "Seamlessly transacting on all blockchains simultaneously" resonates with all types of crypto. I've never used L0, and maybe I never will, but it's a story I can get behind, and that is why I cut a check.

4.) Big Marketing. In the dynamic Web3 space, sentiment and narrative are everything. Founders must be willing to adapt to new trends, market conditions, and crypto's unforeseen surprises. The narrative behind a product moments before its launch is often much different than 7-8 months prior, and it's propelled by influencers, partners, and PR firms, not just the native social outlets of the projects.

Thanks for hearing me out. All of this comes from wanting to see as many good products win as possible. Cheers.