4 lessons from 4 TGE's in July.

4 lessons from launching 4 tokens in July for our clients. 🧵

Generating Billions of impressions, nine figures+ in volume, and fantastic marketing campaigns.

💡Here are the biggest takeaways and lessons we learned:

Disclaimer: Our clients are of the highest quality, and the strategies discussed below are tailored for real Web3 brands that are creating truly revolutionary products.

🪙𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀: We have successfully launched brands with Binance, OKX, and other Tier 1 exchanges. These exchanges serve as a powerful amplifier for the audience. They control the volume, and as we know, volume always influences the price.

🗣️𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: In Web3, attention is currency, and having a mindshare over the retail markets is crucial to a successful campaign. Our clients work with the most exclusive influencers in all languages and in all demographics around the world. Our clients must always be at the forefront of people's feeds and always at the top of their minds during crucial times like TGE.

🧑‍🎨𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: To achieve a sustainable launch, it's vital to appeal to the pain points of ALL demographics. Your product could resonate with different target audiences for various reasons. Understanding these values and proposing them to their specific audience is crucial.

♾️𝗩𝗮𝗻𝗶𝘁𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: The unfortunate reality of Web3 is that if a project doesn't have good marketing, it will fail, no matter how good the product is. Brands must generate hundreds of thousands of followers and millions of impressions to even be considered by exchanges. Overcoming the founder's stubbornness and realizing you need to appeal to the masses and have a viral marketing campaign is step #1.

🕹️𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: Is your product being understood for the actual value it provides? But most importantly, is it being understood by people that actually matter? The retail audience is one thing, but the actual volume comes from private Web3 communities. We ensure that our clients are being properly discussed in all of these private echelons of Web3.

I hope you guys enjoyed this; we learned a lot working with the best of the best Web3 companies and we want to share our learnings.