4 lessons from launching 4 tokens in July for our clients. đ§ĩ
Generating Billions of impressions, nine figures+ in volume, and fantastic marketing campaigns.
đĄHere are the biggest takeaways and lessons we learned:
Disclaimer: Our clients are of the highest quality, and the strategies discussed below are tailored for real Web3 brands that are creating truly revolutionary products.
đĒđđļđđđļđģđ´ đŖđŽđŋđđģđ˛đŋđ: We have successfully launched brands with Binance, OKX, and other Tier 1 exchanges. These exchanges serve as a powerful amplifier for the audience. They control the volume, and as we know, volume always influences the price.
đŖī¸đđģđŗđšđđ˛đģđ°đ˛đŋđ: In Web3, attention is currency, and having a mindshare over the retail markets is crucial to a successful campaign. Our clients work with the most exclusive influencers in all languages and in all demographics around the world. Our clients must always be at the forefront of people's feeds and always at the top of their minds during crucial times like TGE.
đ§âđ¨đĻđđŧđŋđđđ˛đšđšđļđģđ´: To achieve a sustainable launch, it's vital to appeal to the pain points of ALL demographics. Your product could resonate with different target audiences for various reasons. Understanding these values and proposing them to their specific audience is crucial.
âžī¸đŠđŽđģđļđđ đ đ˛đđŋđļđ°đ: The unfortunate reality of Web3 is that if a project doesn't have good marketing, it will fail, no matter how good the product is. Brands must generate hundreds of thousands of followers and millions of impressions to even be considered by exchanges. Overcoming the founder's stubbornness and realizing you need to appeal to the masses and have a viral marketing campaign is step #1.
đšī¸đĻđ˛đģđđļđēđ˛đģđ đŽđģđą đĄđŽđŋđŋđŽđđļđđ˛: Is your product being understood for the actual value it provides? But most importantly, is it being understood by people that actually matter? The retail audience is one thing, but the actual volume comes from private Web3 communities. We ensure that our clients are being properly discussed in all of these private echelons of Web3.
I hope you guys enjoyed this; we learned a lot working with the best of the best Web3 companies and we want to share our learnings.