The 4 step Web3 success strategy.

The 4-step Web3 success strategy.

Happy Monday, everyone; I've had the privilege of working with our $10Billion FDV portfolio over the last 24 months with @web3arcadia.

This experience has led me to be often asked, "What makes a good Web3 brand successful?"

The answer is pretty simple.

It's about recognizing the distinction between a good product and the power of effective marketing to elevate it.

Marketing contributes to over 95% of a brand's success in Web3. This is a market with immense potential, where even the most innovative and game-changing products can thrive with the right visibility.

I've broken the Winning Web3 formula, a comprehensive strategy for successful Web3 branding and marketing, into four simple steps.

We manage an active client portfolio of close to $10B FDV, backed by Web3's largest VCs. Each of these clients has seen significant success, a testament to the importance of a proper GTM strategy in the Web3 space.

1. Value Equation

There is often a gap between perceived value and tangible value.

What does this mean?

Here is the ideal formula.

Tangible value - perceived value = 0.

The closer 0 the formula is, the better the industry understands your product. The other half of the problem is having a Web3 product that produces value, but let's assume you are already there.

2. A digestable USP.

I can't reiterate how many pitches we have heard of the founder rambling in the most technical/confusing Web3 jargon.

It does not matter how big the problem you are solving or how good the tech is IF NO ONE CAN UNDERSTAND IT.

Web3 marketing masterclass is when the founding team can take a (technically) advanced product and showcase it to users in a way they can easily digest it.

By breaking down your product's core offerings and appealing to the masses, the target audience is automatically increased by 10x, showcasing immense upside.

3. Indentifying target audience.

Spray and pray, a term used to describe a marketing strategy where a company indiscriminately advertises to a large audience in the hope that some will respond, seemed to be the motto of the bull run. Pay off as many random influencers as possible, try to buy your way to the top of the Web3 pedestal, and then sail off into the sunset.

This led to the mass ignition of money on fire.

A product means different things to different people and needs to be pitched accordingly.

Here is an example:

An iPhone.

To some, its a:

• A place to play games

• A place to do business

• A place to communicate with loved ones

• A place to read the news.

• A place to study.

• A place to watch entertainment.

At the end of the day, it's still an iPhone, BUT if you go to someone who wants to watch movies and try to sell them an iPhone by saying, "This is the greatest place to read the news". Then it will fly over their head, signifying the product's irrelevance to their desires.

The same is applicable for Web3 brands, and luckily, we don't have to "spray and pray." 

We have tech and on-chain data to perceive and know every single user we are targeting.

The underlying message is that a product (while always the same thing on an infra level) solves a different problem and tells a new story depending on the user.

So use KOLs (Key Opinion Leaders, influential individuals who can sway public opinion) and growth hacking tactics to showcase different value props to the communities who can easily digest and reminisce with.

4. Marketing is about showing someone how to feel a certain way, not forcing them.

The primary reason our campaigns have generated 9 figures in revenue for clients is because of the communities that the campaign reciprocates.

Our model is a longer-term and more sustainable approach that has consistently proven its effectiveness, generating a cascade of highly passionate individuals for our clients.

Instead of trying to force a narrative ex: "Our product is XYZ" or "buy our product because XYZ"

A more ample way of doing things is providing the user (while keeping the target audience in mind) with all of the applicable data points SO THEY CAN MAKE A DECISION FOR THEMSELVES.

Ex: "Our product solves XYZ problem by doing XYZ" "We have XYZ backers because we xyz"

You get the point, people dont like being told how to feel, rather they want to be enlightened and make a decision for themselves.

All of the top products in our generation have one thing in common.

-> People never knew they needed it, and once they got it, they couldn't live without it <-

How can you show someone that your product solves a problem they have or don't know they are having? 

We solve this query for clients and are typically responsible for constant unicorn creation.

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Summary.

1. Understand the value equation of making the actual value of your product known to everyone.

2. Make your product understandable to specific people who will love it.

3. Pitch your product to people who would love it.

4. Take a more sustainable approach to marketing rather than trying to force discovery; allow it to occur naturally.

Thanks, everyone. Have a great Monday. Cheers.