Over the last two years, our bootstrapped Web3 growth firm has grown to 25+ team members, raised $250Mil+, and worked with the biggest Web3 companies.
I’ve broken down our success into a few main pillars on how we market Web3 brands and grow our company.
1.) You can’t force someone to believe something.
I am a firm believer that forcing an opinion or value proposition onto potential consumers is always a bad idea.
Instead, a much more sustainable and lucrative option is to guide people down an internal path of retrospection and allow them to decide for themselves.
What does this look like?
The majority of Web3 promotions and influencer endorsements are extremely transactional and seem inorganic. We believe that a much more sustainable approach is pairing proper marketing outlets with a product that resonates with the target audience.
Instead of “Buy this it’s going to 100x” we prefer, “I just did an in-depth analysis of X protocol; here are the 5 best features.”
This route ultimately takes longer but will result in a flourishing community enticed for the right reasons rather than monetary ones.
2.) Novelty always wins.
Arcadia has the best clientele because our tactics and strategies are unique to the industry. We have slowly curated a growth process over the last two years that is based on genuine relationships, real science and reputation that other firms cannot replicate in space.
The same goes for Web3 projects; those who are able to produce and emit unprecedented quality into the marketplace will ultimately win the race for attention, which is the currency of Web3.
3.) Take a long-term approach.
Arcadia is focused on working with less than ten brands at one time to avoid saturation of our services, which means fewer wins but bigger ones.
Web3 brands should be focused on genuinely creating gargantuan companies rather than a quick pump and dump.
Simply operating with a long-term market-dominant mindset will resonate with followers, influencers, and investors in a way that compounds to long-term success.
4.) Understanding there is more than just a retail level in Web3
This is a controversial take, but everything changed when we realized it.
The majority often think that Web3 marketing has to be based on what people can see with their eyes.
What do I mean?
It’s straightforward: influencers and brands are often deemed to have notoriety based on their social following but frequently forget about the power of the private networks within cryptocurrency.
I’m talking about private communities that pump millions of dollars in volume every week.
At first glance, they do not appear to be traditional communities or influencers, but in reality, they have 1000 X the effect.