5 Lessons from Managing a $50B FDV Portfolio.

Our top 5 lessons from managing a $50B+ FDV portfolio and helping some of the top brands come to market.

Over the last two years, Arcadia has scaled from a small one-person social media management company to an international team of 25+, helping some of the biggest crypto brands build communities.

First, we'd like to state that we owe our clients success. They are responsible for shipping successful projects and good products and delivering on their promises.

All we do is help founders share their visions by engaging the masses and guiding users down a path of retrospection to make informed decisions for themselves.

Whether it's pioneering AI like Aethir, bringing consumer brands to market with Mocaverse, or onboarding the masses to gaming like Portal, all of our clients sell a unique product that solves a unique problem.

Our clients include many we can't disclose, but look forward to sharing more later, as it's some of the largest brands that have airdropped 9 figures+ in the last 90 days.

Disclaimer: While we have had incredibly successful campaigns, we have had clients who do not do well, and we are the first to admit it. With wins come losses and learning experiences. We have delivered 9figures+ into the pockets of everyday users, and to be able to do that, we must learn from our mistakes.

So here are the lessons (some web3 marketing specific)

1. Hate the game, not the player 

In Web3, there are undeniable truths you must abide by to be successful, no matter how inverse they may seem. To succeed, we must play by the rules of the game.

For example, even though it's not indicative of a good project, a company that doesn't secure proper exchange listings will not be seen or get ample volume.

We position all of our clients in a way that will bring the most volume to exchanges.

2. The VC method applies to marketing.

VCs lose money on 9/10 investments. Usually, the 1 winner pays for the losses and funds the future investments as well.

Web3 is no different and is ruthless. 

There are so many tangibles outside of your control that can decide the fate of a project.

• Timing

• Market conditions

• Founder decisions etc.

You can't beat yourself up over things you can't control.

3. Spray and pray doesn't work in Web3 marketing.

The decision to hire as many influencers as possible to attempt to appeal to a mass market is always a good idea.

It leads to a generalized approach, thus creating an ecosystem of engaged users on false pretenses (short-term profit)

Marketing campaigns must be extremely diligent, constructed, and curtailed to a specific target audience.

4. Use data to your advantage.

We use thousands of gigabytes of data to use on-chain syncs to compile campaigns.

Marketing or trading doesn't have to be "fate" but can be destiny.

Use on-chain proofs to your advantage to make decisions, run marketing campaigns, or analyze market patterns.

5. FOMO is never real, it is always artificial.

The more genuine a marketing campaign looks usually means it's much more effective.

FOMO is never a mistake (besides memes) but typically is a result of a highly meticulous campaign that takes years to construct.

Whether it's from direct promotions or is the culmination of slowly converted individuals, it's all constructed.

Sales are self-discovered truths being reciprocated at mass, XRP is a great .example of this.