May the best always win.
Web3 is poisoned.
Bad actors.
Unprofessional.
Sketchy and grey hat.
Our ability to work with pioneering brands is derived from 4 key pillars.
Professionalism
Web3 has a niche for lacking practical business ethics. Most people trying to build a brand seek Web3 as an “easy way out”. However, the opposite is the case. Billion $ companies are seeking the best talent to help them navigate the space, and you can best believe that they are not going to choose someone who lacks professionalism.
Communication
It does not matter if you are selling services, creating content, or starting a company in Web3. Communication is everything. At Arcadia, we pride ourselves in comprehensive reporting, data analytics, and tracking, and we allow clients to feel immersed in every step of the marketing process.
When we help clients raise capital, a double feedback loop is crucial to ensuring that investor relations, KOL relations, and community building is all in sync.
When one of these aspects falls out of place, the house of cards begins to collapse.
Reputation
Reputation is everything in Web3. The reason we only work with 4-7 brands at once isn’t because it's the most profitable (far from the opposite, actually). It's because the more projects we work on, the less effective the services we render are.
We would rather work with a smaller number of clients, ensure success, and reap the benefits of the case study, rather than lining our pockets working with sup-par brands.
Companies LOVE THIS, and it creates a social environment that urges clients to work with us.
Intimacy
Sounds funny eh? But seriously, each client can be guaranteed to receive a bespoke, unique, and custom-tailored process.
From the moment we onboard to fundraising, onboarding KOls, writing PR, or anything else. Our company is involved every single step of the way.
Our consulting firm is not a vending machine for copy-pasta services, where the client buys and then never hears from us ever again. Rather, we integrate holistically as a growth partner from day 1.
Summary
Instead of trying to copy these 4 pillars, they will come naturally if you have the right intentions.
Focus on the outcome and work backward.
Think to yourself, “Where do I want my company or personal brand to be in 3-4 years.?”
You’ll realize that the solution lies in being genuine, articulate, intelligent, and growth-oriented. These four pillars will emerge naturally.
You can't expect to achieve long-term goals operating on a short-term horizon.
Onwards, and upwards.
Cheers, Mickey
