In March, Arcadia's client generated over $75,000,000 in revenue via public Web3 sales.
Here is how we did it. 👇🏻
We believe liquidity rewards good products, and organic audiences reciprocate sustainable futures.
Raising money and doing a public sale is cool, but what good is it if early investors cant exit at healthy returns? Does the token go down? Reputation Ruined?
The odds are that the future success of any Web3 entrepreneur is determined by how much value they inject into the marketplace.
Our goal for clients? Create the sheer amount of value as humanly possible to ensure the marketplace lucratively rewards us.
So, how did we raise this much money?
Marketing in Web3 is not about telling people what to think, its about telling them HOW to think.
Let me give you an example.
Web3 brands often regurgitate the same short-term gratification aphorisms.
“Buy this now” “We are going to the moon” “Look at our backers” “Look at our team”
They have it all wrong, maybe they are successful, but only in the eyes of those who contribute success to liquidity extracted from the marketplace.
Our goal is DIFFERENT.
We aim for sustainability.
We give audiences the proper resources, education, and decision-making tools to guide them down a path of internal retrospection that will allow them to make a favorable decision.
Web3 marketing is broken down into 3 main things:
The big goal.
Consumers want to know that you are tackling a real problem that would MOST IMPORTANTLY have a big reward if solved.
Your mission statement determines your upside, it should never be capped. The sky should always be the limit.
Plan to accomplish a big goal.
Okay, you have the mission; now you need a plan. Web3 often makes the mistake of taking an extremely rudimentary subject and making it entirely complex. SDK this, infra that, validator blah blah blah.
A project needs to have a USP that is easily digestible and understandable AND can resonate with retail audiences, not just tech nerds.
Means to accomplish that goal.
So a brand has a goal, and it has a plan - now it just needs to prove to the marketplace that it can achieve said goal/plan with the ammo and firepower that it currently has.
What good is an idea if you cant bring it to life?
Big backers, a big budget, and, most importantly, an experienced team will get the job done.
With all that being said, we only work with the best of the best.
The best teams, the best products, and the best backers.
We put our money where our mouth is and invest in our clients.
What agencies do this?
Well, I can confidently tell you that 90% of the money we make you (year over year) comes from secondary incentivization, not a monthly retainer, but by seeing the products do well.
So it's a no-brainer for us to chunk in some extra cash (in April, it was over $10Mil) into projects we are incredibly bullish on. AKA our clients.
We recently started Arcadia Capital, which is a closed group of 100 MAX individuals and all 8-9 figure entrepreneurs. This way we know that not only is our deal flow the best, but the value we provide is absolutely unprecedented.
LFG.
Stay degenerate. Cheers.