This growth hack generated $250M

The Biggest Web3 Growth Hack: Controlling User Decision-Making

In the fast-paced world of Web3, one key insight has become crystal clear to me: Stop trying to dictate how people should feel. Instead, let’s focus on providing all the data and empowering users to make their own informed decisions.

At Arcadia, this isn’t just a theory—it’s the cornerstone of our approach. We invest heavily in Key Opinion Leaders (KOLs) because we believe in authenticity and transparency. Here’s why this strategy isn’t just effective; it’s transformative for any Web3 project.

Data Over Persuasion

Traditional marketing often revolves around crafting a narrative that guides the audience to a predetermined conclusion.

But in the Web3 space, where decentralization and user autonomy reign supreme, this method just doesn’t cut it. Web3 users crave transparency and data-driven insights. They want to dive into the raw data, understand the metrics, and make their own choices.

At Arcadia, we get that. By laying out all the data upfront, we empower users to draw their own conclusions. This builds trust and fosters a more engaged and loyal community. It’s about respecting the intelligence and independence of our audience.

The Role of KOLs in Web3

KOLs play a crucial role in this strategy. Unlike traditional influencers who often come across as overly polished, KOLs in the Web3 space are appreciated for their expertise, authenticity, and ability to break down complex information. They provide unbiased, unfiltered opinions that genuinely resonate with the community.

We spend millions partnering with KOLs because we know they have a unique ability to bridge the gap between raw data and user understanding. These experts aren’t just talking heads; they’re trusted figures who can dissect and present data in a way that empowers users to make educated decisions.

Speaking the User’s Language

Another key part of our strategy is making sure these insights are communicated in the native tongue of our users. Web3 is a global phenomenon, and effective communication needs to go beyond language barriers. By working with KOLs who can articulate these insights in the languages our target audiences speak, we enhance accessibility and inclusivity.

Building a Trusted Ecosystem

This approach isn’t just about marketing; it’s about building a trusted ecosystem where users feel empowered and respected.

When users have access to all the data and can hear unbiased opinions from trusted KOLs, they’re more likely to engage deeply with the project, invest their time and resources, and become advocates within their own networks.

At Arcadia, our mission is to create a marketing framework that aligns with the decentralized ethos of Web3. We believe in the power of data transparency and the crucial role of KOLs in fostering a knowledgeable and engaged community. This, we believe, is the biggest growth hack for Web3 projects.

By focusing on these principles, we not only drive growth but also contribute to a more transparent, inclusive, and empowered Web3 ecosystem.

How to do this?

1.) Properly define your product’s unique selling proposition.

2.) Create a KOL outreach template that includes: Target Audience, Market Advantages,

3.) Reach out to influencers and KOLs whose primary audience can easily digest this unique selling proposition.

4.) Allow influencers to create content without dictating the narrative, which allows creators to create content in their followers' native tongues.

5.) Allow constructive criticism, constantly iterate, and take feedback because Web3 changes too often.