Less is more.

Why is doing less in crypto the best strategy for financial gain, social influx, and overall growth?

Our company, Arcadia, has worked with the titans of Web3, from Mocaverse to Aethir, 0G labs, and many more. They all have one resounding trait. To them, less is always more.

They are slow to roll out products unless they are 100% perfect; they take their time conducting fundraising rounds and wait until the ideal market conditions before launching.

When they launch and do incredibly well, it's easy to assume that they have thousands of moving parts, a momentous amount of sentiment, and a catalyst that is so big it causes mass FOMO. In reality, these brands practiced a slow accumulation of value, a tightly knit network, and won by doing less which is perceived as more by anyone else.

The compounding effects of extremely articulate actions that could be perceived as unsubstantial are usually the most valuable actions a team could take.

The crypto market is plagued by three main detriments, which can be used to your advantage if you understand them.

1. Saturation

   Crypto is a market that moves incredibly fast, meaning that the first movers often get rewarded the most handsomely.

This creates a trap where you're tempted to launch, invest in, or follow a project that is already late to the narrative because you've missed out on previous opportunities and gains.

Often, a cycle ends, and a new trend starts. For instance, right now, I am pessimistic about the AI agent trend. While the top projects may thrive, any new launches are likely to fail.

2. Guard Your Outlets of Knowledge

In times of market euphoria, it's easy to get swayed by influencers, prominent leaders, or anyone trying to push their narrative, attributing undue prominence to their notions.

Protect your attention at all costs. Follow a select number of vetted individuals, participate in fewer groups, and make fewer investments. This is the simplest way to avoid overexposure and benefit from a well-considered thesis.

3. For Those Raising Capital

Less is always more.

The moment you allow just anyone into your project investment round, it conveys an undesirable sense of non-exclusivity and saturation.

Be discerning with whom you select, diligent with whom you communicate, and strategic in creating an atmosphere of scarcity and exclusivity.

This psychological approach is crucial for maintaining the allure and distinctiveness of your project.

Here is to an excellent 2025; wishing you all the biggest blessings and utmost success this year. Stay vigilant, and God Bless.