Our #1 hack to Web3 marketing.

We've marketed L1s and spent $10M+ on KOL campaigns; it all boils down to data and analytics.

Data and analytics > everything else.

Let's take one of our gaming clients as an example.

We want to target Web3 gamers.

How do we do that?

1.) We analyze the top 10 gaming tokens by market cap and export ALL their holders' wallet addresses.

2.) Once we know the holders, we have software that matches wallet addresses to Twitter accounts, giving us a user profile of "on-chain buying" and social interactions.

3.) We utilize social analytics to pull data from these accounts, including the times they are active, keywords they interact with, genders, and the influencers they interact with on a daily basis.

4.) Now we know who we are targeting, what influencers they listen to, and keywords that excite them.

5.) We then develop a CUSTOM GTM that interests and excites the target audience. Are they constantly complaining about Web3 gaming graphics? Well, our client boasts AAA graphics, so the copywriting/narrative focuses heavily on graphics.

We replicate this GTM process for many target audiences at once.

6.) We have the messaging/narrative, and we also have the target audience. Now, we just have to deliver the message.

We manage 500+ of Web3's biggest names, people we have built relationships with over the last 2-3 years.

We onboard these influencers to push a narrative to their audiences, and we have on-chain data to showcase that this audience will like the product.

Web3 has built a reputation for "spray and pray," which usually just wastes money as there is no tangible overlap between influencers and messaging.

What if I told you that you could know the outcome of campaigns before starting, run them 90% cheaper, and find loyal product users? Well, welcome to Arcadia.

Especially in Web3, the blockchain is your best friend, ensuring the campaigns reach those who want to see it, but never knew they needed it.

Arcadia's precision targeting allows our clients to reach our audience with pinpoint accuracy, backed by on-chain data that proves their potential as your product users.

A custom GTM isn't just about influencer posts; it's about guiding the user down a path within your ecosystem that converts them into loyal/avid users of your product.

The goal is to cater to as many target audiences as possible and create the perception that the product was made entirelyfor the user who is being onboarded.

The narrative/messaging is a crucial step; Web3 brands must ensure that their campaigns highlight the pain points of Web3 and how they plan to solve them. Typical messaging like "BUY THIS NOW" and "It's GOING TO THE MOON" is a surefire way to kill a brand and has no sustainability.

Instead of trying to force people to feel a certain way, you can subconsciously build trust and credibility with Web3 users by showing them how to feel.

Give users education, backers, funding, team, and relevant information to decide for themselves. Not only will they be much more passionate about the product, but you will immediately set yourself apart from the rest of the Web3 brands that try to force narrative down the masses' throats.