Creating the perfect Web3 conversion funnel.

People don’t want to be told what to believe; they want to be slowly shown WHY they should believe it.

Marketing is just about the slow psychological programming of oneself to lead to a qualified buyer.

To achieve conversions in the most sustainable and moral way possible, you need three main things:

Establish trust: In Web3, trust is everything. It's like the Wild West. Establishing reasons for the consumer to trust you is vital to successfully creating an optimized funnel.

Utilize your backers, team experience, funding, or qualifications/accolades.

Compelling Pain Point: Web3 is an industry poisoned with saturation. Copypasta projects, or projects without tangible value, quickly deceive newcomers. Every project must do one thing: Create the illusion that people never knew they needed your product.

The reward for solving the pain point: If your funnel is too niche to the point that it only services a minuscule demographic of the blockchain, then your project MIGHT gain some traction but will ultimately fail to onboard Retail Audiences, who drive the real liquidity. 

A product that can be championed even by those who would never use it is a great litmus test.

The funnel.

Top of the funnel.

The top of the funnel ALWAYS starts with the following aspects:

Who? The largest TAM (total addressable market)

Goal? The peak interest causes users to do a deep dive. Build familiarity, and start the process of building a core user base.

• Attacking a large market

• Utilize BIG mission statements

• Draw attention to surface-level information, team, backers, ETC.

• A widely portrayed USP

• Proper and enticing branding/aestehtics

Bottom of the funnel.

The bottom of the funnel is utilized for creating a tightly knit group of very vocal supporters.

Who? Direct beneficiaries of the problems your product solves.

Goal? Show them that they never knew they needed your product.

Utilize the following:

• Roadmap/Whitepaper

• In-depth Youtube Videos

• Founder-led fireside chats

• Product Demo’s

You get the point.

Summary:

Marketing is an immersive experience. Web3 marketing has grown to trying to force people to believe something, when in reality the strategy that always works best is a slow, meticulous, and intimate funnel.