relationships are everything.

web3 is built on relationships.

This entire cycle and your success in the cycle will predominantly be determined by the information you consume.

The information you consume will 100% be dictated by those in your network.

Coming from someone who runs a business in Web3 we see all aspects of the day to day. When it comes to venture fundraising, listing and exchanges, KOL promotions, or even just community building, the compound effect of your relationships, with others will ultimately determine the outcome of those things.

When Arcadia first started ,and before any clients, my number one goal in Web3 was to meet as many new people as possible, share them the vision and make them passionate about not just our company but for me as an entrepreneur.

It was an intimate process of building out a loyal army of supporters that would vouch for me when I needed it .

This is how Web3 brands will go about building their community. Typically a Web3 company will try to target as many people as possible, reach mass market adoption, and run their marketing campaigns on a very opaque value prop in an attempt to resonate with everyone.

In reality, the brands that do the best are the ones that slow slowly but surely convince people one by one that they are the best. It is a compounding effect and has immense network effects.

Inevitably, what happens is a domino chain that leads to a bunch of self-advocating individuals marketing your project at no expense.

So the question is, how do you work backward and create this type of sentiment?

Arcadia likes to prioritize influencers at the top of the funnel and community at the bottom of the funnel .

Typically, we like to use massive influencer campaigns, but have each influencer push a narrative that we have predetermined that their audience will resonate with .

That way we can ensure high conversion rate rates , and it also helps us build relationship relationships with influencers if we bring them projects that will go over well with their audiences.

We have spent millions and millions of dollars on influencers and the only way to truly master this is to become friends with them. And that’s why Arcadia is different because we manage influencers, but on a relationship basis.

Influencers are great for organic outreach, but that is the top of the funnel . What we are trying to do is incentivize people to go on their own immersive path into our clients ecosystem.

Web3 brands need to make sure that they have each step of the funnel diligently laid out to provide a curious user exploring the ecosystem with all of the proper information and data points to make a decision for themselves .

That’s what the real marketing is: not telling someone how to feel but showing them how to feel. Then, they go and tell others why they feel that way, and you can almost guarantee that the people they are talking to are similar to themselves.

People often underestimate this part of marketing, but each multibillion-dollar project went through this you just didn’t see it . You saw it when they had already reached product market fit so please never discard this and build as many relationships as possible.