How I scaled from $1.5K/month to a client portfolio of $10B FDV+

I always get asked, "How did you scale Arcadia."

It's a repetitive question but reasonable. We grew from a team of 1 to a team of 25. We grew from 2-3 clients to over 50+. We grew from a minimal set of service offerings to being good at a wide range of them.

Arcadia started as a copywriting company. We would sell "Twitter management" to Web3 brands. We charged around $1,500 per month at first.

As a service provider, we've come to understand that simply delivering a service is not enough. Our clients expect comprehensive, end-to-end solutions that manage growth, operations, and every aspect they require, even those we didn't initially anticipate.

So here I was, managing, growing, and trying to be the "marketing face" of our client, Twitter.

In the beginning, there were a few main aspects that significantly contributed to our overall growth, and one was understanding the underlying laws of Web3. I call them absolute Web3 truths; here they are:

1. Web3 is poisoned with unprofessionalism.

Simply taking the Web2 approach to Web3 issues, handling complex matters, being well-spoken, and simply having a pleasing demeanor is RARE in Web3. Doing this set me apart immediately.

2. Web3 is highly transactional.

99% of people here just want to make money; they don't care about friendships, business ethics, growing a company, or anything else. This subconsciously shows through everything they do, including communication, leadership, and more. The amount of money you make is a byproduct of the value you provide, and if you want to make the most money, you provide the most value. Simple.

3. Short-term mindsets = pre-mature departures.

Like any other industry, success in Web3 is only possible by finding momentum. Conquering the initial friction of starting a Web3 company can be hard, especially when you were promised quick, easy, and sustainable gains.

At this point, most fail and leave the industry. Remember, 80-90% of the rocket's fuel and energy is exerted on liftoff, and the rest of the journey is smooth sailing.

4. Data always wins; degrees and accolades are irrelevant.

I learned from the beginning that if you can come into Web3 and immediately provide tangible and replicable value, then the sky is truly the limit.

There is no corporate ladder, as the industry has only been here for a few years. You will soon scale if you can provide unequivocal concrete data that you are the best at your work.

So, back to what I was saying.

Knowing these pillars, we were able to create a culture that understood the rules of the game.

We played hard. For the last two years, we have been working 10-12 hours a day, seven days a week. Success is not a mistake, luck, or fortune; it's simply the answer to the equation of efficient work + time compounded.Success in Web3 is about who you know, how you helped them, and the amount of people they told.

Thats it.