The biggest issues Founders face in Web3

1️⃣ Lack of Access to the Private Communities That Move Markets

• The biggest market narratives aren’t shaped on Twitter—they happen in private, invite-only communities.

• Alpha groups, Telegram syndicates, and Discord networks dictate the momentum of new projects—most teams have zero access.

• If a project isn’t in these circles, it’s already starting at a disadvantage.

2️⃣ No Time to Focus on Marketing

• Founders are already stretched thin—fundraising, hiring, and building product.

• They can’t afford to spend weeks managing marketing strategy and execution.

• Most agencies still require constant oversight—there’s no true ownership of the marketing process.

3️⃣ No Distribution Strategy—They Can’t Reach the Right Audiences

• Most projects don’t have access to the right KOLs and influencer networks.

• Their marketing is limited to Twitter echo chambers and fragmented communities.

• They can’t scale messaging to reach a global audience in a way that actually converts.

4️⃣ Struggling to Differentiate in a Crowded Market

• AI, gaming, DeFi, and memecoins are all oversaturated—getting attention is harder than ever.

• Most projects lack a clear, compelling narrative that makes them stand out.

• Just because a product is innovative doesn’t mean people will care—positioning is everything.

5️⃣ No Way to Create a Sustainable Marketing Flywheel

• Many projects rely on short-term hype, which fades once the initial marketing push stops.

• They have no system for compounding growth through community, partnerships, and influencer engagement.

• There’s no structured way to turn initial traction into a long-term ecosystem.

6️⃣ Ineffective or Nonexistent Go-To-Market (GTM) Strategy

• Many projects launch with no long-term GTM plan, leading to weak momentum post-launch.

• There’s no structured rollout strategy to sustain interest.

• The GTM isn’t optimized across paid, organic, and community-driven traction, leading to wasted spend.

7️⃣ Wasted Spend on Low-Impact Marketing

• Agencies and freelancers overpromise, underdeliver, and burn budgets without ROI.

• There’s no data-driven decision-making behind most marketing strategies.

• Founders throw money at random influencer deals and paid ads without a cohesive execution strategy.

8️⃣ No Narrative Control—Reacting Instead of Leading

• Founders are stuck responding to FUD, market sentiment shifts, and community backlash.

• Their messaging is fragmented across multiple platforms and campaigns.

• They are not shaping how their project is perceived—letting competitors or influencers dictate the narrative.

9️⃣ Too Many Moving Parts, No Single Point of Execution

• Juggling agencies, freelancers, in-house teams, and advisors leads to misalignment.

• Marketing gets spread thin with no single owner driving execution end-to-end.

• Founders waste time managing a chaotic process instead of building product and securing partnerships.