The truth to Web3 marketing.

In 2024, we have generated over 10 billion impressions for Web3 companies and have done it 90% cheaper than running ads.

Here's how 👇🏻

Truth cannot be determined by how people use their mouths; it can only determined by how they use their wallets.

Thats the beauty of the blockchain and Web3 marketing.

Where liquidity and volume go typically reveal underlying truths that can be contextualized and REPLICATED for your advantage.

In Web2, marketing is playing roulette. Thats why CPM is so high, it's essentially a "spray and pray" game, where the only companies successful in marketing are the ones with the biggest budgets to spend.

Web2 brands will invest tens of millions in ads, SEO, and email marketing to find their target audience, and maybe they get lucky, allowing them to hone in on a particular demographic.

Web3 is different. The data and evidence are right there for the viewing and consumption of EVERYONE. You just have to use it to your advantage but can skip the "spray and pray" process that Web2 companies have to go through.

In every campaign Arcadia has run, the target audience is the most important ingredient to success. Why? If we can target people who we already know will love our brands, why wouldn't we target them?

Like I said in the beginning, people lie with their mouths all of the time. They try to convince themselves that they are something that they arent, BUT PEOPLE NEVER LIE WITH THEIR WALLETS.

Using on-chain data, we can take a client and immediately guarantee that we are automatically targeting those who would LOVE the product, and we target them by using the influencers they trust the most.

Let me give you an example of one of our Layer2 clients thats EVM compatible and gaming-focused.

We simply had to look at the top holders of similar protocols that had already launched successfully and had sustainable communities.

By extracting that data, we now have a list of wallets that own, trade, and interact with pre-existing gaming-focused L2s.

Now we use in-house built software to match those wallets to social media/Twitter accounts (our magic touch).

Once we have the social accounts of those who interact with brands similar to our clients', we analyze them and learn about our target audience.

There are two things we must figure out.

1.) What are their trusted sources?
2.) What are their pain points?

This helps us craft precisely what to say, how to say it, and how to get it to them.

Based on this analysis of trends, keywords, habits, previous statements, and more, we craft a custom GTM strategy that portrays our client's products in a way that this target audience can easily digest. We also amplify that GTM by selecting influencers from our roster with audience overlap.

Our relationships with influencers are pristine because we don't ask them to promote random things; we approach them while already knowing (analytically) that their audience would love our client.