We signed a top 50 coin Layer1

We just signed a top 50 Layer1 for influencer marketing; they have a market cap of $20B+ and are revolutionizing the space.

I can't say who it is now, but I can tell you why they have been massively successful and what their marketing strategies are to achieve such success.

TEAM

The #1 indicator of success in Web3 is arguably the team behind the product. Each project must assemble the avengers of independent experts in their field and ones who can truly embrace the product as their own.

Our job is easy, especially in Web3 when most teams are not accredited and have very few accolades. However, marketing an enterprise with a team with stacked backgrounds, achievements, and decorations makes the project very appealing.

PRODUCT

This company has a working product. They have signed millions of users and governments up and partnered with other leading Web3 IPs.

Sometimes, a product can have product market fit, yet all it lacks is the proper experience of its success. Web3 is poisoned with "ideas" rather than products. Founders raise tens or hundreds of millions with the ambition to create a problem-solving product, yet they don't have a product.

Coming to market with tangible products can EASILY move your company ahead of the competition and immediately gain you credibility from the Web3 masses.

ITERATIONS

The same long-term Web2 framework does not work in Web3, specifically in regard to product roadmaps/timeframes.

This specific L1 has the most brilliant minds working towards a common goal, but how to get there is ever-changing, and dependent on market sentiment.

There are always new trends arising, new meta to conquer, and seizing a particular short windowed opportunity could be the difference between Web3 hegemony and bankruptcy.

VISION

The vision is big; they are solving a hundred billion $ problems, and a lot of Web3 brands make the mistake of trying to target hype-niche subcategories of Web3 where the inherent upside is capped due to the target audience the product caters to.

What do I mean?

If you are solving an issue that affects millions of people and is vague enough to encapsulate the majority of users' everyday lives, then your product inevitably has tremendous upside. Not saying the solution is not simple or doesn't contain thousands of facets, all im saying is that the bigger the problem the bigger the reward, no matter how complicated the solution is.

Brilliant Web3 founders typically enter very hyper-specific micro-markets, such as a "zK proof, attestation, rollup solution," whatever, whatever—the more fancy the words, the lower the ceiling.

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Overall, this client has a stellar team, solves a big issue, has a working product, and it allows ambiguous to changes. They are CRUSHING the game, hence why there are worth multiple billions