We spent over $20M+ on KOLs.

Over countless campaigns, we've pinpointed exactly where most brands repeatedly stumble, and why their budgets vanish without meaningful outcomes.1. Generic Copywriting

Many brands approach influencer content as if it's interchangeable, simply handing out scripted lines and expecting powerful engagement. This overlooks the essence of why influencer marketing works: authenticity. Successful influencer posts resonate because they're crafted specifically to fit each influencer’s natural tone, personality, and style. For instance, an influencer known for insightful analysis can't credibly promote your project with superficial hype—thoughtful, detailed messaging is essential.

2. Misaligned Audience Targeting

Consider this scenario: you spend thousands paying an influencer with a massive audience—yet see minimal conversions. Why? Because the audience wasn't aligned with your product. Effective influencer marketing hinges on deep audience insights. If your project targets serious DeFi enthusiasts, it doesn't matter if an influencer has a large follower count unless their community actively engages with DeFi content. Targeting precision is non-negotiable for ROI.

3. Short-Term Transactional Mindset

Far too often, Web3 campaigns lean heavily on sensational claims like "buy now, it’s going to the moon!" While catchy, this messaging is superficial and short-lived. Instead, the strongest campaigns educate the audience, clearly articulating a compelling, rational case for the product's value. Brands that prioritize education over hype build lasting trust, loyalty, and sustainable growth.

4. Weak Influencer Relationships

Trust is currency in influencer marketing. At Arcadia, we've seen firsthand how genuine relationships significantly enhance campaign performance. Influencers who trust your team, who feel genuinely aligned with your brand’s values, naturally go the extra mile—often creating additional organic content and enthusiastically promoting your project beyond contractual obligations. This relational approach consistently drives superior results.

5. Ineffective Conversion Funnels

Influencers are powerful catalysts—they capture initial interest—but what happens next is up to you. Too many brands fail at converting the attention generated into tangible outcomes. The best-performing campaigns strategically guide users through an intentional, seamless journey—from engaging Discord communities and intuitive website experiences to clear onboarding processes. A strong funnel ensures initial excitement translates into sustained engagement and long-term adoption.

In short, influencer marketing isn’t about throwing money at visibility. It’s about strategy, authenticity, precise targeting, strong relationships, and well-designed user journeys. Execute thoughtfully, and your influencer spend becomes your strongest competitive advantage.