Why a custom GTM is a hack to Web3 success.

Here is why a custom GTM in Web3 can unlock unlimited liquidity, community, and sustainability.

Having been behind some of the largest Web3 launches ever from a social perspective, I can attest that nothing is more impactful and monumental than virality.

We started a trend last year when we helped launch a top project by introducing several never-before-seen social-fi systems, which led to a Binance Launchpool listing.

After that, hundreds of projects rushed to copy and paste what we had created in an attempt to build something of similar magnitude.

The stark reality is that Web3 favors the bold and discredits the lazy.

It is why arcadia has gone from trying to work with as many companies as possible to only working with 10.

For each of our clients, we develop custom go-to-market plans to help them realize their dreams and ambitions.

Why?

Two main reasons

1.

A custom GTM allows you to intimately portray yourself to your target audience in a native manner that they can easily digest, translate, and resonate with.

We want to give the Arora that our client's product was created specifically for them. We want to recreate this feeling subsequently and with as many demographics as possible.

We believe that this is truly possible only through a custom go-to-market that allows the project to portray itself in a unique way properly adhere to the laws of attention, and can be replicated at scale.

2.

Web3 users have been poisoned and plagued by the same old vaporware projects. They have fallen for the same marketing tactics and the same lexicon of misleading Hope and immediately distrust anything that isn't unique.

A custom go-to-market allows for complete and utter dominance and an influx of social status.

Not only does this communicate novelty to the marketplace, it also gives an incentive to be an early doctor of the project. People love what they can't have and love it even more in Web3.

At the end of the day, Web3 is a game of psychology and marketing. It is a constant battle to figure out how to play to its needs and how to use the pitfalls to your advantage.

How to develop a custom go-to-market?

I'll tell you how we do it: We take an immense amount of data and on-chain transactions to help us analytically craft our clients' target audience.

Using this knowledge, we have a set of wallets, which we then plug into another complex tech to map wallets to Twitter accounts.

From this, we can see who people's favorite influencers are and learn about the trends they follow. We can learn about the keywords.

They are intrigued by it, and most importantly, we can then create a formula that will strategically unlock that FOMO mentality in each community.

I'm happy to help people build out customs to go to markets, as we are well over capacity. Feel free to shoot me a message if needed.